Friday, July 14


Nipple Tuck - The new craze in town

by Staff writer

Designer nipples (yes, you read that right) is apparently the latest cosmetic trend in town -- one both women and men are not hesitating to spend thousands of dollars and go under the knife for.

Surgeons worldwide are already noting a 30 percent increase in patients looking to change their nipple shape and/or size.

And somewhat disturbingly, that statistic (released by The Plastic Surgery Group earlier this year), is only expected to rise.

US plastic surgeon Dr Norman Rowe has reportedly seen the weekly number of nipple patients in his practice more than quadruple in as little as six months!

One only needs to look at a celebrity red carpet, a catwalk model or the popular hashtag #freethenipple to know the nipple has received a lot of limelight of late.

"Not that that's a bad thing, by any stretch of the imagination," writes Emily Blatchford of the Huffington Post, "but with attention comes comparison."

Professor Mark Ashton, President of the Australian Society of Plastic Surgeons, says the increasing prevalence of nudity among fashion models and photographic shooting has led to differing perceptions of beauty.

"I think when it comes to social media, certainly with a relaxation of what's being depicted and an increasing prevalence with nudity and fashion models and photographic shooting, the nipple and the breast is much more revealed," Ashton says.

"It comes back to the perception of what we think is beautiful and what we think is ideal. It's not that suddenly nipples have become a lot bigger in the last two years.

"I think women are looking at breasts and identifying a new [desirable] model."


The impact of mass media (fashion magazines, TV shows and the like) on body perception has been well documented over a number of years, though more recently people have turned their attention to social media and how it, too, can alter how users view their bodies.

For instance, in 2016 psychologists found cross-cultural evidence linking social media use to a range of body image concerns, including a desire for thinness in women, muscularity in men, dieting and general body surveillance.

This, Ashton says, has helped create a "globalistaion of what we identify as beautiful".

According to Ashton, everyone is constantly wanting to have what others have.

Celebs baring their boobs in sheer tops is driving a rise in women desperate for new nipples, one expert said.

So one may ask, "what is a 'desirable nipple'"?

According to Rowe, he is seeing an increase in women asking for lighter, more symmetrical nipples with smaller areolas.

The average diameter of an areola for women in North America is 42mm, but it is very common for women to have much larger areolas or one that is larger than the other.

Nipples come in all sizes and shapes, from completely flat to protruding just under two inches.

Dr Rowe said the most common areola operation is a reduction, and the most common nipple operation is an enlargement.


Men are also not immune to the pressure of keeping up their appearance and getting aged out too, and they now account for around 10 per cent of all cosmetic procedures.

In the past five years the number of men booking in for treatments is up by more than 300 per cent!

Anti-ageing expert Lesley Reynolds says: “Men nowadays are much more savvy about the whole cosmetics industry especially with celebrities like Simon Cowell and Wayne Rooney making no secret of having treatments.

“They realise that problems they thought they were stuck with – like bald patches, man boobs and beer bellies – can easily be rectified.

“And with the rise of non-invasive lunchtime procedures they can get back to work the same or next day.”

Men are becoming increasingly conscious about their appearance.

The Plastic Surgery Group conducted a study by which 131 participants were asked to rate the attractiveness of various sized nipples.

It found that nipples that occupied 25 to 30 percent of the breast were rated the highest.

While, those larger than 50 percent of the breast were deemed too large by the majority of study participants.

In general, patients with smaller-sized nipples rated high in attractiveness than those with larger nipples.

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